WHY CHOICE MATTERS

Launched on 4th February, 2025

A Report on the Marginalisation of Diverse Groups in Europe
and the Importance of their Right to Choose How They Receive Information

INCLUSIVE COMMUNICATION FOR ALL:
LESSONS FROM “WHY CHOICE MATTERS”

๐Ÿ“… 12 Nov, 2025, ๐Ÿ“ European Parliament, Brussels

Why support this campaign?

The Risk of Digital Exclusion

47% of citizens in some European countries lack basic digital skills, with 42% of individuals aged 65+ excluded from essential services. Without accessible alternatives, many are left behind.

Unequal Access to Connectivity

20-22% of rural households struggle with internet access, compared to just 8-10% in urban areas. Limited connectivity creates barriers to essential services, leaving those without reliable internet at a disadvantage.

Inaccessible Digital Platforms

Many digital services lack inclusivity, preventing persons with disabilities from accessing key information. Issues like poor contrast, lack of alternative text, navigation challenges, and limited digital literacy make accessibility difficult. Ensuring digital choice is essential to include everyone.

Lack of Digital Rights & Trust

Only 43% of citizens believe their digital rights are protected, highlighting concerns over privacy, security, and control in digital spaces. Many fear leaving a digital footprint, reinforcing the need for secure, transparent, and alternative ways to access information.

Browse Our Latest News & Articles

Stay informed about the latest updates and progress in our campaign.

Stories

โ€œI have been forced by my mobile phone provider and visa card banker to receive e-invoices! Since then I lose control on my on those bills and can't compare and verify if what they invoice me is correct! Due to these e-invoices I forget to pay and get expensive fines! I want my paper invoices back to keep my administration well under control.โ€

"Forced into e-invoices,

I've lost control and

miss the clarity of paper."

Thibault d'Ursel

๐Ÿ‡ง๐Ÿ‡ช Belgium

Why Bridge the Digital Divide?

Digital Skills Gap

47% of citizens in some European countries lack basic digital skills, with 42% of individuals aged 65+ digitally excluded, hindering access to essential services.

Rural Connectivity Issues

20-22% of rural households experience internet connectivity issues, compared to 8-10% in urban areas, creating barriers to vital digital services.

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